dove hair

Brand POV | Web Content

The original "Flip Your Wig" commercial was created by copywriter Alan Spindle and art director Rock Pausig. I came on board to rework the film into content appropriate for the web. We mined the footage for interesting backstage material to create a video about the making of the spot. Who doesn’t love a peek behind the curtain? 

Part of Dove's award-winning Campaign for Real Beauty.